Defending the Block

Seeing a "youth-orientated" film at a big chain cinema made for a different trailer viewing experience to the one I've grown accustomed to. On one hand I avoided the enervating promo for The Woman on the Sixth Floor, on the other hand I was bombarded with the sheer cynicism with which teen marketers approach their task. It seems they feel kids are easy prey for generic fantasies, so long as they throw in some shaky-cam to make it all feel real; either that or they think that by doing this, removing the titles and credits and inserting a link they can build “viral buzz”.